A well conceived pocket folder, paired with a series of inserts can create the impression that you have an entire team assembling custom samples for each client or industry. Instead of creating a generic brochure, pocket folders allow you to assemble a specific package for each use. By creating specific inserts about your own organization, or by using variable data to create unique inserts, you'll have a tool that is perfect for each use.
A well designed pocket folder is ideal at corporate conferences, seminars and industry trade shows where they can provide your group with an organized way to disseminate sell sheets, press releases and other related materials. Pocket folders are also versatile tools that can hold presentations, annual reports, sales reports, and marketing materials or personalized, account confidential information. They are one of the most flexible ways to promote your organization and alleviate the need to discard and reprint all your materials each time you need to add, subtract, or update information. A pocket folder can become the tool for organizing the information you are sending to an individual or organization. It can become a reference manual or a file folder that is easily accessed.
While designing a pocket folder it is important to think beyond just the outside even though the initial impression is critical. It is equally critical to think through how you and the recipient will use the folder. What kinds of information will you use to reach your audience? Will you need…
- One or two pockets, or perhaps even three?
- Business cards slits or perhaps a card or rolodex card that is attached via perforation for easy use?
- A spine with capacity to allow for longer inserts?
- CD slits or holders?
- Lamination for longer shelf life?
- Tab extension so that pocket folder can double as reference file?
Developing a versatile design strategy that has been thoughtfully conceived will save you headaches and garner better results. TheMarketPro can help you design and develop the perfect tool for your purpose. During the design process, we ask the questions about use and longevity that will determine the best product to meet both your long term goals and your budget. TheMarketPro can also help develop the sell sheets, inserts, cards and variable data sheets that you will need to personalize your folders.